The book Advanced Strategic Management: Strategy-Making Based on Organizational Identity, authored by Dr. Bahman Hajipour, Associate Professor at the Faculty of Management and Accounting, and Dr. Mohammad Hadi Ranjbar, Lecturer at the University of Tehran, has been published.
This book was published for the first time in 2025, in 250 pages (octavo size), by Shahid Beheshti University Press, and is available at the price of 2,250,000 IRR.
In today’s highly competitive business environment, strategy formulation has become an unavoidable necessity for organizations. However, despite being grounded in rigorous analyses, many formulated strategies fail at the implementation stage due to employee resistance. The authors of this book identify the primary reason for this challenge as the neglect of the human dimensions of strategy-making. An exclusive focus on economic and rational considerations often marginalizes employees’ beliefs, emotions, and motivations, leading to a misalignment between strategies and organizational realities.
The main objective of the book is to present a comprehensive and practical framework for strategy-making that integrates human and market-oriented components, enabling organizations to develop creative, sustainable strategies that gain employee acceptance. Centered on the concept of organizational identity and its role in shaping an organization’s future, this framework seeks to create alignment between organizational strategies and employees’ individual values. The authors emphasize that successful strategy formulation cannot rely solely on individual visions and that a deep understanding of customer needs—as the primary driving force of business—is indispensable.
Accordingly, by examining the interaction between organizational identity, individual visions, and customer needs, the book proposes an innovative model for strategy-making that is aligned with organizational values while responding effectively to market expectations. Adopting a novel approach grounded in the latest theoretical and practical developments, this work introduces readers to a framework that goes beyond traditional strategy-making models. Inspiration drawn from Hayden’s concept of the skilful strategy process, along with the integration of interdisciplinary management insights, constitutes one of the book’s key strengths in strategy design and implementation.
Advanced Strategic Management is intended for the academic community—including students, researchers, and faculty members in management and related fields—as well as organizational leaders and managers, business consultants, and others interested in this area. Those interested may purchase the printed edition from the Sales Office of the Center for the Publication of Scientific Works of Shahid Beheshti University, located on the ground floor of the Information Technology (IT) Building, or place an online order through the Center’s website. The electronic version of the book is also available on the Fidibo and Taghcheh platforms.